Cookies are small files stored on your device. We use a minimal set and load non-essential cookies only with your consent.
Required for the site to function — session, security and consent state. These cannot be switched off.
On our static marketing pages, Google Analytics 4 loads only after you select “Allow analytics”. It measures visits and page interactions using the first-party cookies _ga and _ga_C8VP028BQY, configured to expire after 90 days. Google advertising storage, advertising user data, personalization and Google signals stay disabled unless you select “Allow analytics and advertising” (see Advertising cookies below). No Google Analytics request is made by this integration before consent.
Your choice is stored locally in your browser under bs_analytics_consent_v1 for up to 180 days. It is not an advertising identifier. The separate WordPress shop has its own integrations; this description concerns the static marketing pages.
Only if you select “Allow analytics and advertising”, Google Ads and Google Analytics may set and read the first-party advertising cookies _gcl_au and _gcl_aw and share advertising-related usage data with Google. Purpose: measuring which Google ads lead to a purchase on our site and personalizing advertising. If you select any other option, or withdraw your choice using the “Privacy choices” button, advertising storage, advertising user data and personalization stay denied and these cookies are removed. Your choice is stored locally under bs_analytics_consent_v1 for up to 180 days.
Use the “Privacy choices” button to change your choice. Selecting “Essential only” stops this integration and removes its analytics cookies. You can continue to use the website and contact forms without analytics. You can also clear site data or block cookies in your browser.
Operator and full legal details: see our imprint.